Thursday October 16, 2014
Sometimes it takes a while for the PR folks to come up with a branding scheme for another US war.
In the recent past, we had Desert Shield, which gave way to Desert Storm, when the US first attacked Iraq in 1990. Very exciting, like a storm in the desert. Then came "Operation Iraqi Freedom." A little less dramatic but it got the point across: "we come to give you freedom whether you want it or not." As it turned out, there was little real freedom produced by Operation Iraqi Freedom.
Now, two months after the US began bombing Iraq again -- and now Syria as well -- Pentagon branders have agreed on a name for President Obama's determination to "degrade and ultimately destroy" the Islamic State in Iraq and Syria (or Islamic State, or ISIL, or whatever you want to call it).
The name: "Operation Inherent Resolve."